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3rd Generation Decorative Solutions - Master Plasterer
Third Generation Craftsmen
3RD
GENERATION
Decorative Solutions & Plaster Restoration

Keeping a Dying Art Alive

One wall at a time.

Third-Generation Family Business
Licensed & Insured
Free Estimates
Commercial & Residential
Oahu, HI Β· Chicago, IL
What We Do

OurServices

Every service is backed by decades of hands-on experience and a commitment to quality that only a family business can provide.

Interior & Exterior Painting

Interior & Exterior Painting

Expert painting using only Sherwin-Williams Emerald and Duration products. On-site color match technology, full prep and prime, always two coats. Sherwin-Williams exclusive.

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Patching, Restoration & Water Damage

Patching, Restoration & Water Damage

Expert repair of damaged walls, ceilings, and surfaces - including water damage remediation and full restoration to original condition.

Venetian Plaster

Venetian Plaster

Our signature specialty. Authentic Venetian plaster applied by hand - a timeless, lustrous finish that no paint can replicate.

Stucco & EIFS Repairs

Stucco & EIFS Repairs

Exterior insulation finishing system (EIFS) repairs and traditional stucco restoration - matching existing textures and finishes seamlessly.

Wallpaper & Wall Coverings

Wallpaper & Wall Coverings

Expert installation of wallpaper, fabric wall coverings, and specialty textured finishes. Perfect seams, every time.

Window Film Treatment

Window Film Treatment

Reduce heat, UV damage, and energy costs with professional window film installation for homes and offices.

Reflective & Glare Reduction Film

Reflective & Glare Reduction Film

Specialized films that cut harsh glare without sacrificing natural light - ideal for offices, sunrooms, and south-facing rooms.

Window Frosting

Window Frosting

Decorative and privacy frosted film applied to glass surfaces. Elegant, functional, and fully customizable patterns.

Small Handyman Projects

Small Handyman Projects

From minor repairs to finish carpentry touch-ups, we handle the small jobs that make a big difference in your home or business.

Since 1948

Keeping a Dying Art Alive
One Wall at a Time.

β€œThe world almost forgot. We never did.”

The world chose drywall. We chose craft.

0+
Years of Family Craft
Founded 1948 by Chuck Brainerd Sr.
0rd
Generation Plasterer
A rare artisan skill, passed down by hand
0
Shortcuts. Ever.
Every coat applied the traditional way
The Smart Choice

Why Plaster Beats Drywall
Every Single Time

Most contractors reach for drywall because it's cheap and fast. We use traditional plaster and lime because it's stronger, healthier, and built to last generations - just like our family business.

🦠

Naturally Antimicrobial

Lime plaster has a high pH that kills mold, bacteria, and fungi on contact. Drywall traps moisture and breeds mold behind the surface.

πŸ”₯

Fire Resistant

Traditional plaster is non-combustible and provides superior fire resistance compared to paper-faced drywall - critical for older homes.

πŸ”‡

Superior Soundproofing

Plaster walls are 3Γ— denser than drywall, dramatically reducing sound transmission between rooms and floors.

πŸ’§

Breathes & Manages Moisture

Lime plaster is vapor-permeable - it absorbs and releases moisture naturally, preventing the trapped humidity that warps and rots drywall.

πŸ’ͺ

Structurally Superior

Plaster bonds directly to the substrate, creating a rigid monolithic surface that resists dents, cracks, and impact far better than hollow drywall.

🌿

Zero VOCs - Healthier Air

Natural lime plaster contains no volatile organic compounds. Drywall joint compounds and primers off-gas chemicals for months after installation.

Want the full science behind it?

Read our deep-dive on traditional plaster techniques, lime chemistry, and the restoration process.

Read: Why Plaster? β†’
Vintage newspaper clipping about Brainerd Plastering
75+
Years of Craft
Our Legacy

ACraftPassedDown
Through Three Generations - Not a Contractor. A Craftsman.

In 1948, Chuck Brainerd Sr. founded Brainerd Plastering in Dixon, Illinois - at a time when plaster was the backbone of every home. "He did all of the houses around here," as the family remembers. "Everything was plastered back then."

The business passed to Charles Brainerd Jr., who carried the name and the standard forward, expanding into decorative finishes and specialty coatings. In 2015, it was handed down once more - to the third generation, continuing as 3rd Generation Plastering & Consulting, operating as a subsidiary of Brainerd Plastering Inc. since 2007.

Today, it's just me and a trusted laborer - which means every job gets personal attention from start to finish, the same way my grandfather intended.

β€œThe world almost forgot. We never did. When the world chose drywall, we chose craft - and we're still choosing it, every single day.”

"Plastering Business Being Handed to Third Generation"
Shaw Local - November 6, 2014
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Basic Handyman Services - Pricing

Simple, Transparent Rates

Basic Handyman Services
Hanging pictures, minor repairs, small paint patches, touch-ups, and similar small jobs. Priced by the show-up fee + hourly rate below.
Specialty Services
Venetian plaster, painting, stucco, EIFS, water damage restoration, wall coverings, window film & frosting. These are priced separately by final proposal - free estimates available.
Local Area
$100
Show-Up / Call-Out Fee
Within 35–40 minutes travel time
Then +$100/hr for each additional hour, depending on how long the project takes to complete.
Extended Travel
$150
Show-Up / Call-Out Fee
Over 35–40 minutes travel time
Then +$100/hr for each additional hour, depending on how long the project takes to complete.

Basic handyman rates apply to small call-out jobs only. Specialty services (Venetian plaster, painting, stucco, EIFS, water damage, wall coverings, window film) are not subject to these rates and are quoted by final proposal price. Free estimates available - call 815-677-7201.

Client Reviews

WhatOurClientsSay

β€œ
β€œThe Venetian plaster in our dining room is absolutely stunning. You can tell this is a family that has been perfecting this craft for generations. Worth every penny.”
Margaret L.
Homeowner - Oahu, HI
β€œ
β€œWe've used them for three of our commercial properties now. The window film work is flawless and the team is always professional, on time, and tidy.”
Robert T.
Property Manager - Chicago, IL
β€œ
β€œI refer them to all my clients for decorative finishes. The craftsmanship is exceptional and they understand design intent - rare in this trade.”
Sandra K.
Interior Designer - Chicago, IL

Now Booking Spring 2026

Limited project slots available in Oahu, HI and Chicago, IL. Third-generation family business. 75+ years of craftsmanship.

Call to Reserve
Get In Touch

ReadytoTransform
Your Space?

Fill out the form with photos and a description of your project - the more detail you provide, the better prepared I'll be when I arrive for your estimate. Or simply call or email directly.

Call Us
815-677-7201
Email Us
[email protected]
Service Areas
Oahu, HI & Chicago, IL

Request a Free Estimate

Upload photos of your project so I know exactly what I'm walking into.

Add photos of your project
Before/after shots, damage areas, surfaces - the more I see, the better prepared I'll be
Direct Contact

Prefer to Talk Directly?

Call or email anytime. Serving Oahu, Hawaii and the greater Chicago, Illinois area.

3rd Gen Decorative
A subsidiary of Brainerd Plastering Inc. Β· Licensed & Insured Β· Oahu, HI & Chicago, IL
Β© 2026 3rd Gen Decorative. All rights reserved. Β· 3rdgendecorative.com